The fairer sex is fast becoming a dominating presence at nearly every casino online, and not merely as some man’s “lucky charm”. Back in 2002, a study revealed that women made up about 60% of all casino online players. The pit boss only knows what the numbers are today (though one study puts it at 53%) but one thing is for certain: long gone are the days of gambling, whether online or off, being purely a man’s world.
The anonymity of the web makes it easier for women to be taken seriously as they sit down at the casino online table — though for certain many a lady has taken full advantage of not being taken seriously at the casino and wound up rolling the table over. Many male gamblers, in fact, present themselves as women in order to profit from the deception. Likewise many female gamblers disguise themselves at the casino online as men in order to reap the rewards deception garners. The popular name for these gender-bending players, incidentally, is Betrosexual
Take the game of multiplayer poker — one of the many multiplayer games where Betrosexuals run most rampant. 62% of all women surveyed in the U.S. play the game as often as 4 times each month, with 5 out of every 6 of them preferring to play at the casino online. Statistics suggest that at least 1 out of every 6 online poker players is a woman, with that number widely expected to grow. But Betrosexuals and multi-player games notwithstanding, gals still enjoy a good adrenaline rush as much as any guy, and it’s nowhere more apparent than at the casino online.
At least one casino online hosts a Ladies Only Player Forum and there’s at least one casino online that caters strictly to women players. Many others run weekly Ladies Night promotions highlighting particular games with fabulous bonus prizes — slots, video poker, craps, etc. — all of which seem to attract women gamblers in droves. And if a casino online offers online bingo, you can be sure the numbers are even higher. There are even ladies-only casino online portal/directory sites.
A recent U.K. study conducted at the University of Dundee found that a high percentage of women in Scotland have turned to the casino online to combat depression and other emotional difficulties as well as to cope with failing relationships.
Whether it’s the comfort and safety of playing from their own computer, the anonymity of sitting in with a bunch of men who otherwise may not treat them as equals (or even let them join in), or the confidence and wealth that the long-overdue emergence of women in business and leadership roles has brought, women are here at the casino online, and they’re here to stay.
One likely consequence of this female infusion in the casino online industry will be in the way online casinos are promoted. Before long, we’re bound to see svelte male models displayed on the landing pages of every casino online right alongside the buxom female models who have so successfully enticed new players through their virtual doors for oh so long. PAKYOK